I spent years building an audience in front of the camera — brand collaborations, public exposure, and a community of nearly 80,000 people built from scratch. It taught me what actually earns attention, long before I ever studied it.

That curiosity became a career. I studied digital marketing, built my first agency in Hamburg, and grew it with a full team and a growing client list. But the bigger it got, the less personal it became — and I realized scale wasn't the goal.

Now I work with a select number of companies, taking full ownership of their marketing — the way I once ran my own. Fewer clients. Full accountability. Real results.